Somewhat west

H&M coatZARA shirtVINTAGE beltGINA TRICOT jeansRAY-BAN sunglassesBasics on an off season beach back in Finland last week. I’m looking for few western shirts to ad to my wardrobe. Trying to avoid the Isabel Marant purchase although that would be ideal. I had to start from Zara but what I really want is a cheesy American cowboy one with embroidery and all, the kind that Marant made a nicer...

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Starring in McArthurGlen’s Designer Outlet Fashion Month campaign

I’m excited to finally be able to reveal a campaign that I have been working on since spring! Europe’s leading Designer Outlet Group - McArthurGlen is launching UK’s first ever Designer Outlet Fashion Month with its three new brand ambassadors: Beautiful model and fashion persona Laura Bailey, new singer superstar Delilah and me (!)The month-long event will see McArthurGlen’s seven UK centres...

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Camouflage

ZARA mens shirtVINTAGE beltH&M skirtMICHAEL KORS watch5 INCH AND UP x NELLY bootsThe rest of what I paired with my Nelly boots! I was totally planning to post these before the weekend but ran out of time as I spent a really nice few days at our annual family get-together in Finland. Now back in London again where I picked up this camo shirt at Zara’s mens, a department that should not...

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Thin stripes

As a change I invested in a smart jacket instead of a pair of shoes. Pinstripes was a bit o a surprise for me as well, but Acne did it so well. The loose, straight shape and dropped shoulders makes it a lot less strict than the usual navy pinstriped blaz...

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The ‘5 inch and up for Nelly’ boots

Introducing the 5 inch and up for Nelly boots! I named them ‘Sprint’ and they are of course super high, but with a platform so in other words an everyday shoe and very comfortable. They are cut slightly lower in the front on the ankle to give a bit of extra length to the legs. I've been dying to show these to you, I hope you like them! My collection is set to launch 11.9.I’ll post the full...

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Heavy chains

ACNE bag ASOS topGINA TRICOT skirtGINA TRICOT jeansEBAY capZARA shoesMICHAEL KORS watchCOS ringsI was not expecting to get excited by heavy chains at this point, but I’m never to say no to a extraordinaire shoulder bag like this. I’m not going to say it’s the perfect classic little black bag with a twist (although it is) but even without the 3 year in design school I’ve really grown...

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Behind the scenes of '5 inch and up for Nelly'

So I've been rewriting this first sentence a few times, but I guess what I'm trying to say it that HERE IT IS. A first and exclusive look at my 5 inch and up for Nelly collection!! It feels insane, a bit nerve-wracking but above all so good to finally give you an idea of what the collection will look like. The full lookbook will be out soon, but before that an exclusive preview of some behind...

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Zara fall boots

Oh my god, these are all so good. I guess I'm off to Zara right now.PS. Stay tuned, behind the scenes pics from shooting the lookbook of 5 inch and up x Nelly coming up nex...

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Beautifully cut

KURT GEIGER 'Magdalena' bootiesI’m finally back in London and found these beauties waiting for me! My absolute favorite pick from Kurt Geiger’s fall collection, so good that I needed them in two colors. I didn’t realize that until I used them for a magazine shoot a few weeks ago and found myself thinking about them non-stop. Gosh if you asked me now I would probably want to get married...

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Temperly's fall

The insanely beautiful Temperly AW12 show from last spring. Shame on me for holding on to these for that long. I can't believe the fashionweek season is only a few weeks away, but I bet neither can anyone in the industry. Feels like the longer you work in fashion the shorter the months between fashionweek gets.Photos by me on behalf of Avenue...

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My new street-style blog

So finally, here it is! My street-style blog that is now live, so bookmark The Neighbourhood Watch, for DAILY updates. There is already a few photos up so check it out!Hope you love it!Picture by Shini P...

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Champs-Élysées champs

STYLESTALKER shirtIRO waistcoatGINA TRICOT shortsALEXANDER WANG shoesRAN-BAN sunglassesSKYWATCH watch I photographed this casual Stylestalker tee outside the house we are renovation back home in Finland (not to be confused with the flat I’m doing up in London, they have a slight difference in size...) After walking through the building-site with my dad (and wearing a helmet) he lectured...

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On my mind this week

Some great AW campaigns on my mind this week include Kurt Geiger with Anja Rubik, they literally seem to get better and better every season, the new collection is simply too good. Wildfox's swim collection, shot by Mark 'The Cobra Snake' Hunter and starring Cintia Dicker as a Bond spy - I guess I don't need to say more. All cosy by Sandro (via Studded Hearts) and Kate Moss in Mango's new...

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