Naughty & Nice

SIMONE PÉRÈLE underwear in styles Pretty, Volupte and Amour
JOCELYN coat
MONICA VINADER rings 

With Christmas around the corner what better way of getting into the sultry holiday spirit than with my go-to underwear brand, Simone Pérèle. I’ve had the privilege of being this years brand ambassador for the prestige underwear specialist and with a fantastic year of rebranding behind, I wanted to take the opportunity to show you my take on the feminine lingerie line. Adorned in the upcoming SS15 collection and my favorite pick from the AW range, we shot the story with renowned Finnish photographer Nadi Hammouda, a man who manages to capture a mood in a photograph like no other. So cheers to being both naughty and nice this Christmas.

In collaboration with Simone Pérèle

Photography by Nadi Hammouda and Jasmine Valta

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Olympia Horse Show, what I wore

Wearing H&M current collection

It’s been an action packed weekend filming with H&M - We Love Horses at the Olympia Horse Show! Apart from the classic ‘what I wore’s’ you should also check out the video series we’ve been documenting, including the little intro trailer above. The weekend’s highlight was definitely going up in front of a full arena and styling two horses! More on that in this afternoon’s episode, so keep an eye on H&M - We Love Horses Facebook page.

In collaboration with H&M We Love Horses

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For the love of horses

Wearing H&M current collection

I spent last week at our family farm in Finland to shoot a special little feature with the fantastic photographer Jere Hietala, which I’m finally able to share with you. I’m excited to be going back to my roots, as I’m teaming up with H&M - We Love Horses to report fashion from the UK’s most popular equestrian event, Olympia Horse Show. Long time readers might be familiar with my background in dressage riding and how I grew up among horses, so this weekend I’m going to be able to combine my interest for fashion with my love for horses. I’ll be hosting a series of videos for H&M - We Love Horses, scouting for fashion whilst putting a real trend focus on our reportage.

If you are a lover of horses and H&M (well who isn't?) I have 10 Olympia Horse show tickets and H&M gift cards to give away for Sunday for you and a friend! Just comment below that you would like to attend, winners will be contacted on Saturday morning. See you there!

Competition is open to everyone who is able to attend the event in London on Sunday. All entries before Friday night will be in the draw. Tickets and gift cards will be available to pick up on Sunday from the venue.

In collaboration with H&M We Love Horses
Photography by Jere Hietala

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Proportion play

GUCCI bag
ACNE jacket

ONAR fur collar

ADOLFO DOMINGUEZ top

MANGO pants

5 INCH AND UP x RIVER ISLAND shoes

I’m back with another personal pick from Gucci’s holiday gift guide. Some might have noticed my affection for the ‘mini tote’ that I’ve been carrying in black lately. The favorite new shape get’s an iconic update with Gucci’s signature bamboo handles, perfect to ad an appropriate amount of surprise to an otherwise wintery outfit. The lavish holiday bag might have me dreaming myself away to tropical destinations, but I’m armed with fur collars and wool trousers, realizing it’s time to tackle the harsh English winter.

In collaboration with Gucci

Photos by Mikko Puttonen

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Violets

WHISTLES top

WHISTLES trousers
ASTRID & MIYU zodiac rings
MONICA VINADER eternit rings

Would you have thought to see me in two pastel outfits in a row? In December? Change is in the air people, I think my inner stylist is fighting the depressingly dark season with colour. It's interesting and I like it. Violet, such a delightfully innocent hue that really needs a fashion week showcase for me to want to be drape in it, top-to-toe. Don't be fooled by the sweetness, Whistles approach was bold, voluminous and cozy - indeed intended for winter. Fresh.

In collaboration with Whistles

Photos by Mikko Puttonen

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Holidays ahead

GUCCI sweater

WEEKDAY coat

REISS trousers

5 INCH AND UP x RIVER ISLAND shoes

There are sparkly crystals gracing my colourful front, it’s time to praise the glorious festive jumper season. However, no reindeers nor trees, not even signs of green or red. Those Christmas clichés are what I recommend you avoid piling on this season, keep it minimal unless you are aiming for Santa’s little helper look. Instead I’m keeping it icy with Gucci’s Holiday collection, my pick from the wish list she actually wishes for. Good enough for me to pause the dramatic ‘all black everything’ state, which is saying quite a lot...

In collaboration with Gucci

Photos by Mikko Puttonen

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Winter covered

IVANA HELSINKI cape

PERIDOT LONDON shirt

BIK BOK jeans

LOLO & GALAGO ring

MONICA VINADER thin rings

JIMMY CHOO boots

I’m back in this seasons favorite cover-up, the cape! But not just because of undefined satisfactory justifications, I’ve started a weekly radio report on Finnish channel Aalto, where all you Finnish readers can listen to my trend and style recommendations on Fridays. This week I listed the cape and OTK boots as my winter go-to combination. I’m still lusting for a big Burberry-like poncho to wrap myself in, looks like someone has learned the hard way to wait for the best buy rather than collecting five average versions. May the overflowing floordrobe situation be my proof.

Photos by Mikko Puttonen

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Black tie

ACNE jacket

CHANEL tie

COS white shirt

LYKKI LI x & OTHER STORIES pants

BALENCIAGA bag

CELINE sunglasses

From sweatshirt chic to black tie, there is no end in sight for my monochrome stream but I’m not even sorry. For today’s proportions play, I found these trousers from the Lykke Li x & Other Stories collection, what a great collaboration, dominated by no other than the beloved colour black. On the note of all things masculine, is there anything better than a feminine twist on a man’s suit? 

Photos by Mikko Puttonen

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Wang Wang

ALEXANDER WANG x H&M sweater

ZARA cropped trousers

5 INCH AND UP x RIVER ISLAND shoes

How many of you lined up for the Wang shenaniganz? I was busy with another launch, but at least I had you all out shopping from the break of dawn! My haul was subtle this year, I blame the distraction, lack of time and eherm, my maturity. Not that I would ever say no to a pair of designed boxing gloves, now grazing my dressing room. So Wang on top and 5 inch and up on the bottom, just the way I like it.

Photos by Mikko Puttonen

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Rust

ZARA blazer

CLUB MONACO top

REISS leather skirt

MONICA VINADER jewellery

TAMARA MELLON shoes

Ironic for someone that just launched their own shoe collection, I have to admit that these shoes are pretty high up on my hot-list. My mind is stuck on sexy shoes apparently. Sorry I’m not sorry. Gladiator sandals are very hit and miss, aren’t they? Keep it clean and go with your gut feeling, you’ll know when to give in. I have to hand it to the co-founder of Jimmy Choo, this lady knows how to create a sassy shoe.

Photos by Andre Pozusis

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