Pages

Summer vibes



TOPSHOP playpsuit
SAINT LAURENT bag
CELINE sunglasses 
NAOMI KLEIN ring
MONICA VINADER stacking rings
ZARA boots

It was more leaf prints for another day of Flow, already a few weeks back. Still hanging on to the last summer vibes and freezing in bare legs, not ready to let go just yet. But now: Hello coat season... you’ll be alright.
photos by Kira

Bunny hops

MONICA VINADER rings

Happy to be balancing the cobblestones of Helsinki again, a summer without my beloved home town would never be the same. My brief New York trip gave me a chance to update my classics, culottes and silk tops in this case, with some sharp new season cuts. However it’s the shoes that I wanted to boost, again. Finnish favorite Minna Parikka’s new direction has had me intrigued more than ever before, the bunny ears has undergone a little makeover that has captured even the attention of us minimal girls. I predict the bunny sneakers as the new must have thing, Net-a-porter agrees.

photos by Stefanie

Going with the Flow










REISS dress
CELINE sunglasses
ZARA boots

CLUB MONACO by Campbell double bangle
MONICA VINADER thin bracelet
SAINT LAURENT small bangle
MONICA VINADER rings


Of all the festivals I’ve seen around the world, may it be Lovebox or Coachella, I still love my home town’s, Flow Festival in Helsinki the most. Hipster heaven maybe (see the thousands of bikes) but filled with friends and an unbeatable atmosphere, not to mention the best food for any dietary demands and a very vital solid concrete ground, feel free to wear your brand new designer shoes.

After recovering from Friday with a day of sleeping (going to these festivals is a full time job) I took on Sunday, aka. The best and final day in this beautiful Reiss dress, plant print being my new favorite thing. A maxi dress might just be the smartest thing to wear to a festival, so this showy, flowy number got to live up to its full potential for our concrete jungle festival, where we danced the night away to the beats of Outcast, Bonabo and Janelle MonĂ¡e to name a few. The long hem and beautiful cut of the dress took the stress away of what to wear, no need to over-think the styling when one garment serves all your sartorial needs. This floral printed number that had me at hello, also comes in a shorter version for the days that your new shoes can’t be hidden away (believe me, I know all about that)

So it’s been a while since I opted for a colorful, printed get-up. Surprisingly I decided to put the all black, wardrobe favorites on hold for a few days. Flow Festival is a weekend for colorful fashion and denim embracement but also as many would put it; a bittersweet end of our beautiful Finnish summer for the year 2014.

Pictures by Andre Pozusis
In collaboration with Reiss

My Never Denim campaign







#MEANDMYNEVERDENIM for BIK BOK

It's been a busy week, but I'm excited to finally reveal that I will be fronting the campaign #MEANDMYNEVERDENIM for Bik Bok this fall! Together with the best of Scandi bloggers; Angelika, Ane, Elsa and Victoria, I'm honored to be in such good company for a collection that truly has been my favorite denim for years. The campaign is now live in all Bik Bok stores!
photos by Rami Hanna

5 inch and up x River Island



Fours years ago, a few months into Uni, I managed to secure myself an internship interview to what I considered the most exciting design department on the high-street  - Footwear at River Island. Nervously walking into the interview, I was undecided if mentioning that I just started a fashion blog was going to work in my advantage or vice versa. Little did I know that we were about to walk through the design department where I found pictures of myself on their current mood-boards. Without a doubt one of the most surreal moment of my life so far.

Four years on I could not be more ecstatic to finally announce that I’m teaming up with the first brand that supported me, River Island to design a range of, you guessed it, high heel shoes! 5 inch and up for River Island will launch in November, in UK stores and online Worldwide, with five exclusive styles. So, before the official lookbook goes live, a little preview of what to expect.

I’m a bit overwhelmed with all the incredible support so far, but I could not be happier! What can I say... Anything is possible, right?