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My Never Denim campaign







#MEANDMYNEVERDENIM for BIK BOK

It's been a busy week, but I'm excited to finally reveal that I will be fronting the campaign #MEANDMYNEVERDENIM for Bik Bok this fall! Together with the best of Scandi bloggers; Angelika, Ane, Elsa and Victoria, I'm honored to be in such good company for a collection that truly has been my favorite denim for years. The campaign is now live in all Bik Bok stores!
photos by Rami Hanna